About
The world is in constant motion.
The world of tomorrow relies on the progress of today.
At State of Play, we help leaders and teams articulate brand value, reach audiences and shape the world of tomorrow.
Studio Expertise
Strategy & Insights
Customer Sentiment Analysis
Brand Positioning Strategy
User Experience Mapping
Brand Naming & Messaging
Campaign Messaging
Product Development
Communication Strategy & planning
Creative Direction
Creative & Digital
Brand & Visual Identity Design
Product & Packaging Design
Campaign Design
Website Design
UI Design
App Design
WordPress Development
Webflow Development Graphic Design
Industry Focus
Resources
Sustainability
Technology
Building & Infrastructure
Finance
Government
Retail & eCommerce
Consumer Products
Our Process
Insights
We delve deep into your industry’s unique challenges, investing time upfront to understand your specific landscape. Through comprehensive research and key stakeholder engagement, we align on your vision for the future.
Strategy
Our team uncovers opportunities and craft strategic plans that transform your brand and drive your company forward. Utilising rapid prototyping and user journey mapping, we shape solutions tailored for demanding and complex environments. Whether it’s a brand, campaign or website, we design scalable experiences that evolve with your industry’s fast-paced advancements.
Creative
Our design philosophy centres on creating powerful brand systems that resonate within specialised sectors. We embrace cutting-edge innovation while prioritising functionality and user experience. Our solutions are not just visually impactful but also intuitive and accessible, designed to enhance efficiency and safety in high-stakes environments.
What industry leaders say about working with us

Scott Keenan
Director Public Affairs
NSW Minerals Council

Simon Troeth
Snr Manager, Govt & Industry Relations
Newmont

Kylie Sepos
Master Distiller
The Farmer’s Wife Distillery
Think bigger with us.